CARHARTT KID
CARHARTT KID
The Carhartt Kids campaign challenges the stereotype of the younger generation being lazy and inactive. It emphasizes hard work and family values, showcasing that Carhartt builds hard workers starting with the youngest generation.
OUTDOOR BILLBOARD
This billboard, placed in rural areas, targets parents with farm kids. It highlights that kids wearing Carhartt are comfortable getting dirty and love outdoor activities like horseback riding.
OUTDOOR BOARD
An eight-year-old bagging their first deer is pretty badass. Doing it in Carhartt workwear makes the milestone even better. This poster would be perfect for stores like Cabela’s or REI.
POSTER
SOCIAL MEDIA
Our social media campaign targets parents of hard-working kids, encouraging them to teach valuable skills. Carhartt is the brand of tough clothes for even tougher kids.
Mutton Busting is a popular event where kids race sheep, with the big belt awarded to the winners. This embodies hard work and dedication—core values of Carhartt.